Protect More Customers, Train Better Teams, Grow Dealer Performance

EasyCare Midwest helps dealerships succeed with F&I protection products, PULSE safety technology, Final Coat appearance protection, and hands-on Master Class Training.

Welcome to EasyCare Midwest

Provider of EasyCare® Products, Pulse® Protects, and Final Coat Protection.

At EasyCare Midwest, we will train your people in the dealership hands on with a “show me” not “tell me” approach. Our associates will work with your staff on interviewing customers, menu selling, F&I legal and ethical standards and recognizing objections and overcoming them. We’ll train the sales department on F&I related issues such as payment handling, rate quoting and product endorsement. All these methods will ensure that 100% of the products will be offered 100% of the time to 100% of your customers with the highest CSI possible.

EasyCare Midwest serves the entire Midwest including: Wisconsin, Iowa, North Dakota, South Dakota and Minnesota. Some of our Minnesota regions include: Eagan, Rosemount, Eden Prairie, Bloomington, Inver Grove Heights, Northfield, Hastings, Woodbury, Cottage Grove, Shakopee, Edina and more.

Products We Offer

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EasyCare F&I Products

Vehicle protection solutions that help dealerships add value, support customers, and improve F&I Performance.

  • Vehicle Service Contracts
  • GAP, Tire & Wheel, KeyCare
  • Bundled protection options
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PULSE® Safety Technology

Pulse® Protects is a standout safety-focused solution that helps dealerships offer something unique at delivery.

  • Brake light safety technology
  • Dealer demo opportunity
  • Retail-friendly presentation
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Final Coat Protection

Appearance and surface protection products that help customers preserve the look and condition of their vehicle.

  • Interior and exterior protection
  • Long-term ownership value
  • Premium presentation

Training & Development Master Class

Hands-on dealership training focused on process, consistency, compliance, and stronger F&I results.

  • Menu selling
  • Objection handling
  • Sales and BDC development
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At EasyCare Midwest, we’re committed to providing the best ownership experience you’ll ever have through EasyCare products. That means delivering world class product solutions in metro Minneapolis-St Paul and Lakeville area.

Today’s automotive marketplace offers more choices than ever before. We want to be the #1 agency in Minneapolis-St Paul who attracts business from all around the area.