Joella King
Joella King is a leader in automotive F&I performance, recognized for driving measurable results across dealership groups through disciplined process, strong leadership, and consistent execution.
With a proven track record inside dealership operations, Joella has become a trusted authority in F&I development—helping stores improve PVR, increase product penetration, and reduce compliance risk. Her expertise spans the full F&I lifecycle, including deal structure, lender alignment, menu presentation, objection handling, and leadership accountability.
Joella’s leadership extends beyond training—she develops people, builds accountability, and creates sustainable systems that drive long-term success. Her impact continues to position her as a go-to leader for dealerships seeking to elevate their F&I operations and achieve consistent, high-level performance.
Automotive F&I Mastery: 10-Week Live Training Series
Most dealerships don’t have a product problem. They have a consistency and execution problem. This training solves that. Hosted by EasyCare Midwest. Built for dealers who want real performance, not theory.
Better process = Better PVR = Better profitability
What if your F&I team could deliver consistent, compliant, high-performing deals every time? Join Joella King, a proven leader in the automotive F&I space, for a 10-week live virtual training series built for real dealership results. This isn’t theory. This is hands-on, in-store application designed to improve PVR, product penetration, deal structure, and compliance.
View Our F&I Master Class Video Archives
Missed being able to join the classes live? Want to rewatch and review your notes? Just fill out the form below to access all of our master classes videos today!
Why These Classes Matter
Joella is known for her direct, practical approach, she bridges the gap between strategy and execution. She simplifies complex compliance and finance concepts into clear, actionable steps that can be immediately applied in-store. Her work has helped dealership teams strengthen their processes, improve consistency across rooftops, and elevate overall F&I performance.