Welcome to ECMidwest

Provider of EasyCare® Products, a Motor Trend® Recommended Best Buy.

At ECMidwest, we will train your people in the dealership hands on with a “show me” not “tell me” approach. Our associates will work with your staff on interviewing customers, menu selling, F&I legal and ethical standards and recognizing objections and overcoming them. We’ll train the sales department on F&I related issues such as payment handling, rate quoting and product endorsement. All these methods will ensure that 100% of the products will be offered 100% of the time to 100% of your customers with the highest CSI possible.

Simply the Best

ECMidwest can state with authority, and back with documentation from MotorTrend®, Autos.com® the BBB® and thousands of dealers, what no other group can: Our products are best in class.

We are a true brokerage and are not captive to any one product line allowing ECMidwest to provide your store with the highest quality product lines with no strings attached forcing our hand to endorse something simply to meet a quota.

Learn. Train. Excel. Repeat.

At ECMidwest, we work with your store in a “show me” not “tell me” approach. We separate ourselves from other development groups in that we understand the difference between “Education” and “Training.” A day in a classroom or a course online is an educational tool. Daily skills work-outs, weekly and monthly supported and measured goals and in-store development: That is training. Joe Mauer already knows how to hit a ball. Zach Parise can score a goal and Kevin Love can hit a free-throw. But even these elite athletes work out and practice on a daily basis in order to remain the best of the best. So must your staff.

Our associates and world-class trainers will work with your team on interviewing customers, menu selling, F&I legal and ethical standards and recognizing and overcoming objections. We train the sales department on F&I related issues such as payment handling, rate quoting and product endorsement.

We recognize that in today’s market the majority of first contact is not in-store. We have programs and training specifically designed to develop and enhance your BDC and Internet departments. Development groups often attempt to integrate these departments into their standard sales or finance training. This is a mistake. The BDC and Internet department are not the same as sales and placing the same training in these will result in lost opportunities and potentially serious compliance violations. Our BDC training is proven to dramatically increase in-store traffic while greatly increasing CSI. Our internet training drives traffic, keeps your store compliant and increases sales.

ECMidwest Never asks for More than we’re Willing to Give.

We recognize that as a dealer you have choices. Choices in training, choices in product and choices in reinsurance. We know that making a move in product can be a large undertaking. To find out if ECMidwest is the right approach for your store, simply contact us for a no-obligation in-store assessment. One of our agents will arrange a time to observe your staff and compile a list of recommendations of training, compliance and products for your review.




  • EasyCare is the only Motor Trend Recommended Best Buy.

    We Exceed your Expectations

    Our proven dedication to your profitability and our commitment to the development of your entire store will build a unique and positive purchasing experience for every customer.

    We Love the Car Business

    lovethecarbusiness

    Best Training Day Ever

    Simply put the Best day of training any manager can receive. The industries top trainers put in the same room for one day. If you are a manger or have managers working for you this is day they will get more leadership skills and ideas out of than anything you can do.
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